14+ Years In Legal SEO

Brian didn’t initially set out to build one of the region’s leading PI marketing firms, but the love for the intersection of marketing and technology started early.

In high school in the late 90’s, Brian became fascinated with how search engines worked, back in the early days of Google. While building sites with Dreamweaver and coding HTML and CSS by hand, Brian created one of the most successful technology news sites of the time, and still has the screenshot where he had 5 of the top 7 stories on Google News back in 2002-2003. From there, Brian was hooked on learning how SEO worked and the techniques used to show up at the top of the rankings for a network of sites he built.

As the SEO world evolved in the early 2000’s, Brian became involved with supporting the NC Bar Association with technology and marketing education (and his sister still works in CLE there, to this day) and began personally consulting with a few local law firms, and was hooked. He started LegalScapes in 2012, with the goal of helping good lawyers get better discovered by potential clients.

In the first few years, LegalScapes started out offering search engine optimization services only, but quickly grew into a nationwide partner providing SEO, paid ads management, intake coaching, and more to help law firms maximize the results of their marketing.

A personal injury marketing expert, Brian regularly speaks at educational events for lawyers and writes for multiple industry blogs. In 2026, he has spoken at events across the country, including Lawyers Mutual’s Small Firm Conference in Durham, NC, the Incubator for Legal Practice & Innovation, and the Practising Law Institute’s annual conference in San Francisco, CA.