Law Firm Marketing Blog

Why Your Law Firm Needs Marketing Automation

For law firms, providing prospective clients with the level of attention and follow-up needed to convert them into clients is often a difficult task. For years, marketing automation software has been an invaluable tool in marketers’ toolsets but is still making inroads in most law firms. This article will dig into why your firm needs…
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Infusing “Know, Like, Trust” Into Your Law Firm’s Content Strategy

The majority of people prefer working with brands that they not only know but also like and trust. This principle is especially true among people looking for legal services in cases with potentially life-changing outcomes.  There’s a proven principle in the marketing world called “Know, Like, Trust” – at its core, it means that potential…
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How Can Your Law Firm Respond To Negative Reviews Online?

Client reviews are among the most critical elements of any law firm’s marketing strategy. Several studies have shown that responding to online reviews can positively influence your firm’s rankings in local SEO. Additionally, studies have shown that clients trust an online review in a similar way to how they trust a referral from a person…
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UTM Parameters: How To Use Them For Your Law Firm Marketing

Have you ever looked at your digital marketing reports and wondered how to tell what traffic comes from what efforts? Is it coming from your investment in digital marketing, referrals, or your team’s networking efforts? Google Analytics allows you to track actions visitors take on your website, where the traffic is coming from, and much…
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Google My Business Adds New COVID-19 Attributes

Google My Business updated their platform today with five new attributes to help you communicate with clients on how you’re providing protection when they visit your location during COVID-19. To add these attributes to your listing, go to https://business.google.com, click on Info in the sidebar, then click on the pencil next to Highlights to update…
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How We’re Operating During COVID-19

We are here and ready to serve our clients and potential clients during the COVID-19 pandemic. Our business was built since our founding in 2012 to operate as a distributed team, and our team members across the United States have the tools and processes in place to continue serving clients with no disruption in service.…
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