Effective communication is a cornerstone of success in the legal industry. For law firms, maintaining open and responsive channels of communication with clients is critical for fostering trust, managing expectations, and ensuring client satisfaction. Especially for B2C law firms, text (SMS) messaging has emerged as a powerful communication tool that can help law firms streamline…
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For law firms, providing prospective clients with the level of attention and follow-up needed to convert them into clients is often a difficult task. For years, marketing automation software has been an invaluable tool in marketers’ toolsets but is still making inroads in most law firms. This article will dig into why your firm needs…
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The majority of people prefer working with brands that they not only know but also like and trust. This principle is especially true among people looking for legal services in cases with potentially life-changing outcomes. There’s a proven principle in the marketing world called “Know, Like, Trust” – at its core, it means that potential…
Read More Client reviews are among the most critical elements of any law firm’s marketing strategy. Several studies have shown that responding to online reviews can positively influence your firm’s rankings in local SEO. Additionally, studies have shown that clients trust an online review in a similar way to how they trust a referral from a person…
Read More Have you ever looked at your digital marketing reports and wondered how to tell what traffic comes from what efforts? Is it coming from your investment in digital marketing, referrals, or your team’s networking efforts? Google Analytics allows you to track actions visitors take on your website, where the traffic is coming from, and much…
Read More Google My Business updated their platform today with five new attributes to help you communicate with clients on how you’re providing protection when they visit your location during COVID-19. To add these attributes to your listing, go to https://business.google.com, click on Info in the sidebar, then click on the pencil next to Highlights to update…
Read More We are here and ready to serve our clients and potential clients during the COVID-19 pandemic. Our business was built since our founding in 2012 to operate as a distributed team, and our team members across the United States have the tools and processes in place to continue serving clients with no disruption in service.…
Read More The start of a new year is always an exciting time – new resolutions and plans, both personal and professional, new opportunities to help people that come to your firm, and more. One thing we learned a long time ago is to hit an annual goal, you need to break it down into smaller, actionable…
Read More A new year is always a great time to start a new habit or two, and we’ve got 20 of them this month to turn your law firm into a lean, mean marketing machine. You don’t have to do all of these at once – just pick one and get started. Continuous, incremental improvements are…
Read More It’s a bad feeling – you had a great relationship with your web developer, and then you don’t talk for a while and they move on to other things, or they just fall off the face of the earth and you don’t have access to your site. Maybe you don’t have a site backup of…
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