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Why Your Law Firm Needs Marketing Automation

For law firms, providing prospective clients with the level of attention and follow-up needed to convert them into clients is often a difficult task. For years, marketing automation software has been an invaluable tool in marketers’ toolsets but is still making inroads in most law firms. This article will dig into why your firm needs…

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Infusing “Know, Like, Trust” Into Your Law Firm’s Content Strategy

The majority of people prefer working with brands that they not only know but also like and trust. This principle is especially true among people looking for legal services in cases with potentially life-changing outcomes.  There’s a proven principle in the marketing world called “Know, Like, Trust” – at its core, it means that potential…

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online reviews

How Can Your Law Firm Respond To Negative Reviews Online?

Client reviews are among the most critical elements of any law firm’s marketing strategy. Several studies have shown that responding to online reviews can positively influence your firm’s rankings in local SEO. Additionally, studies have shown that clients trust an online review in a similar way to how they trust a referral from a person…

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UTM parameters

UTM Parameters: How To Use Them For Your Law Firm Marketing

Have you ever looked at your digital marketing reports and wondered how to tell what traffic comes from what efforts? Is it coming from your investment in digital marketing, referrals, or your team’s networking efforts? Google Analytics allows you to track actions visitors take on your website, where the traffic is coming from, and much…

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Your Tools Are A Distraction

The year was 2016, and I had big dreams for what LegalScapes would be five years in. Even though we had barely crossed six figures in revenue and were one person strong (me!), I was well into implementing a PSA (professional services automation) system and other pieces that were appropriate for a 50 person agency,…

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Google My Business Adds New COVID-19 Attributes

Google My Business updated their platform today with five new attributes to help you communicate with clients on how you’re providing protection when they visit your location during COVID-19. To add these attributes to your listing, go to https://business.google.com, click on Info in the sidebar, then click on the pencil next to Highlights to update…

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How We’re Operating During COVID-19

We are here and ready to serve our clients and potential clients during the COVID-19 pandemic. Our business was built since our founding in 2012 to operate as a distributed team, and our team members across the United States have the tools and processes in place to continue serving clients with no disruption in service.…

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Your Firm’s 2020 Legal Marketing Plan

The start of a new year is always an exciting time – new resolutions and plans, both personal and professional, new opportunities to help people that come to your firm, and more. One thing we learned a long time ago is to hit an annual goal, you need to break it down into smaller, actionable…

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20 Legal Marketing Strategies For The New Year

A new year is always a great time to start a new habit or two, and we’ve got 20 of them this month to turn your law firm into a lean, mean marketing machine. You don’t have to do all of these at once – just pick one and get started. Continuous, incremental improvements are…

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unlock wordpress

Three Easy Ways To Reset Your WordPress Password

It’s a bad feeling – you had a great relationship with your web developer, and then you don’t talk for a while and they move on to other things, or they just fall off the face of the earth and you don’t have access to your site. Maybe you don’t have a site backup of…

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Take The Next Step

Are we a good fit? How can you improve your website and internet marketing? Find out by applying for a FREE 1:1 Law Firm Accelerator Session.

Dan Brian digital marketing

I trust Brian and the team at Legalscapes entirely.

Their command of the legal industry sets them miles apart from other agencies.

They know our specific pain points and have the insight and capabilities to solve them.

Dan Brian

Digital Marketing Director
Riddle & Brantley