Disjointed marketing campaigns don’t work. With LegalScapes, you get one proven system for personal injury firms that targets injured parties, optimizes for what a signed case costs you, then gets more of those cases.
Month to month. Law firms only. Senior strategists on every account.
Each step has a number we report to you every month, and every one of those numbers is something we control.
Every cycle feeds the next one.
Baseline
Call and form tracking on every source, case-type attribution, your real average case value, and a look at how your intake handles leads today. You get a starting cost per case, even if you've never had one.
What we report
% of leads tracked to a source
Build
Campaign-specific landing pages for each case type, with AI visibility built in from day one. Plus your Google Business Profile and a review engine that keeps it fed.
What we report
Landing page conversion rate
Amplify
SEO, GEO for AI search, Google Ads, Local Services Ads, and paid social, funded by case economics instead of split evenly. We pick the mix for your market and budget, and it changes as the data comes in.
What we report
Cost per qualified lead, by channel
Qualify · Powered by LawAmp Signal
Every call and form is scored on injury, case type, treatment, and coverage. Qualified and signed cases are sent back to Google and Meta, so the algorithms bid toward cases instead of contacts.
What we report
Qualified rate and cost per qualified lead
Compound
We move spend toward the channels and case types producing signed cases and cut what isn't. That's why our clients average a 41% lower cost per case than under their prior agency.
Sample monthly scorecard (illustrative)
What it all rolls up to
Cost per signed case
Marketing can't sign a case for you, and we won't pretend it does. Here's how the work splits.
We own
We show you
You own
Weeks 1-2
Tracking installed, accounts audited, starting cost per case set.
Weeks 3-6
Landing pages and Google Business Profile fixes live. Campaigns rebuilt by case type.
Month 2
Budget live across channels. Every lead scored and fed back to the platforms.
Month 3
First full scorecard with cost per qualified lead and cost per signed case by channel.
41%
average reduction in cost per case vs. the client's prior agency
$7MM+
annual ad spend managed for law firms
2012
building marketing for law firms, and nothing else
Personal injury firm
Signed cases
248
Ad spend per signed case
~$1,130
Avg. case value
$16,262
"Brian and his team get it. Legal marketing is a beast and they know how to get the job done. Our case volume is up significantly since we made the switch."
No. Channels work better together, and the right mix in month one is rarely the right mix in month twelve. We run the whole system and pick the mix with you.
Without them, nobody can tell you what a case costs. A simple monthly export or shared sheet is enough, and it's what lets the platforms learn what your best cases look like.
We'll show you where. Signal flags missed calls, slow callbacks, and qualified leads that never got a consult, so you can fix it with your team.
No. We're month to month from day one. Most of our clients have stayed for years on those terms.
In a complimentary Growth Audit, we'll review your tracking, campaigns, and lead quality, and show you where your cost per case can come down.