Blog
What’s a Good Cost Per Lead for Personal Injury Cases?
If you’re running a personal injury practice, you’ve probably asked yourself this question more than once: what should I actually be paying for each lead? It’s a straightforward question that deserves a straightforward answer, but the reality is more nuanced than you might expect. Understanding your cost per lead (CPL) isn’t just about tracking expenses.…
Read MoreHow Long Does SEO Take to Work for a Law Firm?
If you’re a law firm owner researching Search Engine Optimization (SEO), GEO or AEO (AI Search/Optimization), you’ve likely encountered conflicting information about timelines. Some agencies promise page-one rankings in 30 days. Others suggest it takes years to see results. The truth? SEO for law firms operates on a timeline that depends on several factors, and…
Read MoreShould Estate Planning Attorneys Use Pay-Per-Click Advertising?
Estate planning might not be the first practice area that comes to mind when considering digital advertising, but that’s exactly why Pay-Per-Click (PPC) advertising presents such a compelling opportunity. While many estate planning attorneys rely solely on referrals and organic search, strategic PPC campaigns can fill your pipeline with qualified clients actively seeking your services.…
Read MoreHow Much Should a Personal Injury Law Firm Spend on Marketing in 2026?
If you’re a personal injury law firm owner staring at your 2026 budget spreadsheet, you’re probably asking yourself the same question that challenges many managing partners: how much should I actually be spending on marketing?” It’s not a simple answer. Spend too little, and you’ll watch competitors dominate your market while your case pipeline dries…
Read MoreHow To Respond To A Negative Google Review For Your Law Firm
Let’s talk about something that makes every attorney’s stomach drop: the dreaded one-star Google review. If you’ve been practicing for any length of time, you’ve probably experienced that moment – your phone buzzes with a notification, and there it is – a scathing review from a disgruntled client or, worse, someone who never even retained…
Read MoreHow Can Your Law Firm Respond To Negative Reviews Online?
Client reviews are among the most critical elements of any law firm’s marketing strategy. Several studies have shown that responding to online reviews can positively influence your firm’s rankings in local SEO. Additionally, studies have shown that clients trust an online review in a similar way to how they trust a referral from a person…
Read MoreGoogle My Business Adds New COVID-19 Attributes
Google My Business updated their platform today with five new attributes to help you communicate with clients on how you’re providing protection when they visit your location during COVID-19. To add these attributes to your listing, go to https://business.google.com, click on Info in the sidebar, then click on the pencil next to Highlights to update…
Read MoreHow We’re Operating During COVID-19
We are here and ready to serve our clients and potential clients during the COVID-19 pandemic. Our business was built since our founding in 2012 to operate as a distributed team, and our team members across the United States have the tools and processes in place to continue serving clients with no disruption in service.…
Read MoreYour Firm’s Legal Marketing Plan
The start of a new year is always an exciting time – new resolutions and plans, both personal and professional, new opportunities to help people that come to your firm, and more. One thing we learned a long time ago is to hit an annual goal, you need to break it down into smaller, actionable…
Read More20 Legal Marketing Strategies For 2024
A new year is always a great time to start a new habit or two, and we’ve got 20 of them this month to turn your law firm into a lean, mean marketing machine. You don’t have to do all of these at once – just pick one and get started. Continuous, incremental improvements are…
Read More