Disjointed marketing campaigns don’t work. With LegalScapes, you get one proven system for consumer law firms that targets the clients you want, optimizes for what a signed case costs you, then gets more of those cases.
A proven system, built over 15 years and made for independent consumer law firms just like yours.
Baseline
We set up proper measurement up front to make sure you can trust your data - from every source, every time.
Build
High-converting messaging that adapts to your visitor, built to load fast and put mobile first since most people looking for a lawyer are searching on a phone.
Amplify
Traditional search, AI, and paid channels, customized to your market and funded by case economics and data rather than split blindly.
What we report
Cost per qualified lead, by channel
Qualify · Powered by LawAmp Signal
Every contact point is reviewed and scored to give you intake visibility. You see qualified leads, not raw leads, and the cost of each by channel and case type.
What we report
Qualified rate and cost per qualified lead
Compound
With the right data at your fingertips, you can make better decisions to scale your firm and we make better recommendations. That’s why our clients average a 41% lower cost per case than under their prior agency.
Sample monthly scorecard (illustrative)
What it all rolls up to
Cost per signed case
LawAmp Signal is the intake intelligence behind the Qualify step. It scores every call and form against what makes a real case for your practice (injury, treatment, and coverage for personal injury; matter type, retainer fit, and a booked consult for family law, estate planning, bankruptcy, and criminal defense), cross-references it with third party data for enrichment, and pushes qualified and signed case conversions back into Google and Meta.
Recent result
+192% qualified leads
50% lower cost per acquisition
Multi-location personal injury firm in North Carolina, after the LawAmp Signal rebuild.
Score
Calls and forms are scored on what makes a real case for your practice, from injury and coverage to matter type and retainer fit, not on whether the phone rang.
Enrich
Each lead is cross-referenced with third party data, so the picture of who contacted you is more complete than the call alone.
Feed back
Qualified and signed case conversions go back into Google and Meta, so the algorithms learn what your best cases look like.
Show
You see where cases slip after the lead arrives: missed calls, slow callbacks, and qualified leads that never got a consult.
41%
average reduction in cost per case vs. the client's prior agency
$7MM+
annual ad spend managed for law firms
2012
building marketing for law firms, and nothing else
Personal injury firm
Signed cases
248
Ad spend per signed case
~$1,130
Avg. case value
$16,262
"Brian and his team get it. Legal marketing is a beast and they know how to get the job done. Our case volume is up significantly since we made the switch."
Without them, nobody can tell you what a case costs. A simple monthly export or shared sheet is enough, and it's what lets the platforms learn what your best cases look like.
Every call, form, and chat is reviewed for what makes a real case in your practice area. For personal injury, that means an injury, treatment, insurance coverage, and a case type you take. For family law, estate planning, bankruptcy, and criminal defense, Signal looks at matter type, retainer fit, and whether a consultation was booked. Spam, solicitors, wrong numbers, and matters you don't handle don't count, so the numbers you see are leads worth your intake team's time.
Yes. We connect to common intake tools, and a simple monthly export or shared sheet works too. Signal scores calls and forms as they come in, so all we need from your intake side is which leads became signed cases.
We'll show you where. Signal flags missed calls, slow callbacks, and qualified leads that never got a consult, so you can fix it with your team.
You do. Your ad accounts, website, tracking, and lead data belong to your firm. If you ever decide to move on, everything stays with you.
No. We operate on a month-to-month basis. We believe in earning your business every month through data transparency and performance.
In a personalized demo of the LegalScapes Growth System, we'll review your tracking, campaigns, and lead quality, and show you where your cost per case can come down.