Stand Out With Compelling Legal Content
Creating compelling legal content is a game-changer for attorneys, but too many lawyers are still standing on the sidelines, not sure how to get started. Every day that you put off launching your own content marketing campaign sends the cases and clients you want most straight to your competitors.
By creating videos, blog posts, and other types of content for your website, you get the chance to tell potential clients what you're all about. Many law firms like the idea of writing their own content for their websites.
However, as appealing as that idea might be, the reality is most attorneys don't have the time or desire to do so. Here are the benefits of content marketing for your law firm and the reasons you should get started with LegalScapes’ team of legal content experts.
1. Improved Visibility and Awareness
Consistent, relevant, and valuable content production helps your search engine optimization (SEO). This directs prospective clients to your website to look for your solutions and services. With optimized content marketing, you can rank higher in search engines and help prospects find you easily, and improve conversions across your pipeline.
These days, your potential clients are online - not looking in phone books or other offline sources. Effectively marketing your firm online is your #1 method of generating new business behind networking. Investing in content marketing and creation today will help you achieve brand awareness that leads to long-term success.
2. Valuable Content Creates Trust
Every lawyer would agree that being highly trustworthy is key to competitive advantage. One reliable way to earn people's trust is to create truly helpful content and then give it away for free. When trust is the goal, your firm should attempt to sell without struggling – that is, you should aim to transfer valuable information to your potential clients and consequently convert them into returning clients. Providing valuable content is an effective way to nurture relationships and become a reliable resource.
Content marketing for law firms is actually all about the clients and what they need. Some examples of content you might share include videos that walk someone through the process of making a will, a divorce process flow chart, an article on what to ask a lawyer during an initial consultation, and much more. This depends on your practice area as well as the target audience. It is important to research your clients and know who they really are so as to effectively target them.
3. Conversion-Optimized Content Turns Traffic into Leads
Conversion rate optimization (CRO) is the practice of optimizing your legal content, website, or marketing campaigns to convert users into subscribers, leads, and cases. CRO is important to your content marketing to ensure you're gaining traffic and turning that traffic into leads for your law firm. For your law firm content, make sure to add compelling calls-to-action (CTAs) on the pages and posts throughout your website. This gives your website visitors multiple chances to take action rather than leaving your website.
Different Types Of Legal Content
Some of the customized content pieces the team at LegalScapes can help your firm with include:
- Blog posts
- Practice area pages
- Press releases
- Social media
- E-books, and much more.
Why Choose LegalScapes?
The LegalScapes Content Difference combines actual attorneys writing our content, plus professional editing and review by our experienced legal editors. Our team has demonstrated the ability to match the tone and personality our clients wish to portray.
Rather than create and distribute content in a vacuum, we help you to understand what resonates with your clients and prospects. Schedule your law firm accelerator session today to find out more about how content can be an integral piece of a complete law firm marketing strategy with LegalScapes.