Law Firm SEO

LegalScapes ranks your law firm for the most competitive terms in your practice areas.

This is done through a number of different methods, custom crafted to your firm, market, budget and desired results.

Below are the different ingredients we use to make a successful recipe for marketing your firm online, but if you want to skip the details and talk to someone, click the button below!


Content Development

You don't have time to write content.

But, you know it's critical to a successful online presence.

That's where we come in - our team handles the whole process, including:

  • Creating a content calendar with topics that resonate with your ideal clients
  • Developing and improving posts, pages and other assets
  • Scheduling content on social media for maximum impact
  • Promoting your content through digital channels to get it in front of your potential clients

And, it's quality-checked by an attorney before publishing. It doesn't get much easier than that!

Local SEO

Remember the quote from the movie - “If you build it, they will come”? With the stiff competition in the legal industry, it’s not that simple any more. Your site needs to adhere to best practices for local SEO, and there are a lot of off-site pieces, as well.

A recent study showed that 46% of people searching for a law firm went with the firm closest to them geographically. But, how will they know you’re there?

Our team can implement on-site best practices for local SEO, and we’re really good at the offsite pieces too, including:

  • Google My Business setup and optimization
  • Citations and directory listings
  • Firm name changes
  • Address changes & additional locations

What Our Clients Are Saying

"Other designers and managers just do not understand the unique limitations imposed on lawyer advertising.  Brian does. He made it easy. He built the site and had it up quickly, without endless creative meetings."


Technical & Cleanup SEO

When it comes to on-site SEO, tiny details matter. From heading structure, to code, to schema, your site needs to adhere to best practices for you to get the best results. This is table stakes for more advanced SEO.

Our team can also help with technical projects, such as HTTPS implementations and migrations, NAP cleanup, hack mitigation and cleanup, host migrations and more.

PR & Link Building

Once your basics are covered, you should be focusing on building site reputation and generating good PR for your firm. This can take the form of community outreach, charity, scholarship competitions, guest posting, sponsorships, and more.

The more links that can be created to your site, the better reputation your site will have, and the result will be higher rankings. Our team uses only white-hat techniques.

seo and public relations
conversion optimization for law firms

Conversion Optimization

So, you’ve got traffic coming to your site, but the leads aren’t flowing in. What could be wrong? It could be a number of things…poorly designed calls to action, malfunctioning contact forms, slow website performance, and more.

Our team will work with you to evaluate and resolve any potential issues, perform A/B testing and identify the best solution to enable potential clients to engage with you better.

Ready to start the conversation?