SEO For Law Firms

Strategies To Grow Your Firm

Local SEO, Content, Technical SEO & Cleanup, Link Building and More!

It’s the desire we hear from law firms almost every time we first talk - “I want to rank higher on Google”. But, so does everyone else, so what’s the best way to make that happen?

The truth is that it depends. What works for a personal injury firm in Atlanta looking for 5 new leads a month may not be the same mix of strategies that works for a family law firm in San Diego that needs 5 new leads a week to meet their goals.

Each market, each practice area and each firm will need something a little different - which we’ll custom craft for your firm.

Below are the different ingredients we use to make a successful recipe for marketing your firm online, but if you want to skip the details, click the button below and we can talk about what will work best for you.


Content Development

Content, content, content. You hear it everywhere - good content is critical to a successful online presence. But, how do you make sure your content catches the eye of your ideal client? And how do you get it in front of them in the first place?

Our team can help you through the whole process, including:

  • Developing customer personas
  • Creating a content calendar
  • Writing compelling content that connects with your ideal clients
  • Scheduling content on social media for maximum impact
  • Promoting your content through paid channels like AdWords

Local SEO

Remember the quote from the movie - “If you build it, they will come”? With the stiff competition in the legal industry, it’s not that simple any more. Your site needs to adhere to best practices for local SEO, and there are a lot of off-site pieces, as well.

A recent study showed that 46% of people searching for a law firm went with the firm closest to them geographically. But, how will they know you’re there?

Our team can implement on-site best practices for local SEO, and we’re really good at the offsite pieces too, including:

  • Google My Business setup and optimization
  • Citations and directory listings
  • Firm name changes
  • Address changes & additional locations

Technical SEO & Cleanup

When it comes to on-site SEO, tiny details matter. From heading structure, to code, to schema, your site needs to adhere to best practices for you to get the best results. This is table stakes for more advanced SEO.

Our team can also help with technical projects, such as HTTPS implementations and migrations, NAP cleanup, hack mitigation and cleanup, host migrations and more.

PR & Link Building

Once your basics are covered, you should be focusing on building site reputation and generating good PR for your firm. This can take the form of community outreach, charity, guest posting, sponsorships, and more.

The more links that can be created to your site, the better reputation your site will have, and the result will be higher rankings. Our team uses only white-hat techniques.

seo and public relations
conversion optimization for law firms

Conversion Optimization

So, you’ve got traffic coming to your site, but the leads aren’t flowing in. What could be wrong? It could be a number of things…poorly designed calls to action, malfunctioning contact forms, and more.

Our team will work with you to evaluate and resolve any potential issues, perform A/B testing and identify the best solution to enable potential clients to engage with you better.

Ready To Take The Next Step?

Are you ready to take your firm to the next level? Tell us about your project, your firm and how we can help!