Lawyers Need Social Media Marketing
Social media for lawyers can help you in connecting with your clients, and in providing important social proof for prospective clients looking into working with your firm.
Our experienced team will create a robust social media marketing campaign to complement your search engine optimization efforts and broaden your name recognition, ultimately increasing the online visibility of your law firm. We target the major platforms such as Facebook, Twitter, LinkedIn, YouTube and Google Business Profiles to increase your reach online.
An Overview Of Our Social Media Management Services
LegalScapes offers a wide range of social media management services for law firms, including:
- Profile creation and optimization: Profiles on different social media platforms appear directly in organic search results, especially when a client searches for your law firm by name. We drive traffic to your website, share marketing and informational content with relevant users, and support the ongoing initiatives of your law firm.
- Analysis and Consultation: We regularly monitor the performance of your social media channels and keep you up-to-date with results and consult with you before implementing new strategies for improvement. We make sure that the proper tracking codes are installed so that we have the most accurate data and insights possible.
- Weekly (Or More) Posting: Our team creates and manages social media campaigns that build credibility and improve your law firm’s reputation among potential clients. We create informational posts related to your practice areas and share them on your social media pages throughout the week. This ensures that your firm stays on top of your clients’ minds whenever they encounter a legal need. In addition to social media posting, we can also answer questions and respond to reviews across all platforms so that clients and potential clients don’t feel they aren’t being heard.
- Facebook Advertising: In order to increase the awareness of your law firm among potential clients and user engagement, we have the ability to create targeted ads. These ads have the potential to increase the traffic to your law firm’s website if they are created in the right way. Timing and strategy are critical to make these efforts successful.
Our social media management team not only posts fresh, relevant content to your Facebook page on a regular basis but will also monitor and respond to comments and reviews in a timely manner. This increases confidence in your law firm as well as helping your reputation in your local community.
For those wishing to take advantage of cost-effective social media advertising, we will create hyper-targeted social media ads for your local demographic that will boost your leads and cases.
YouTube is the second largest search engine, second only to Google. Many people these days prefer getting information via video so neglecting this opportunity is a big mistake. In addition, creating short videos introducing your law firm and areas of practice lets people know that you are “real people”. It puts people at ease and helps them feel that they know you a little bit.
We utilize video in multiple different ways including areas of practice, partner and team intros, and Q&A sessions. Many people are apprehensive about adding video to their marketing mix because they think it has to be some kind of Hollywood production. Nothing could be further from the truth, the fact is, your potential clients would rather it be simple and uncomplicated.
Twitter is a great platform for getting information out on a regular basis as well as for retweeting relevant stories and sources that can help your firm to be known as an authority in specific areas. When used effectively it can be a great tool to get more leads and calls into your firm. Again, it is usually neglected because most lawyers just don’t have the time to do it themselves. This is why you need a professional social management team to handle it for you.
While LinkedIn is primarily a B2B type of platform their relatively new advertising services are very successful for law firms that do business with high net worth individuals or provide services to businesses such a business formation, selling businesses, etc. It is also a good place to write content to establish a reputation as an authority in your field. As with all of the other social media channels that we work with, we handle all of the content and posting of content for you.
Google Business Profiles
Google Business Profiles are a huge piece of Local SEO for law firms, and keeping relevant content flowing to them is a big part of staying in front of prospective and current clients.
To learn more about how we can help your firm with a strategic social media campaign, schedule your free Law Firm Accelerator Session today!