Google just rolled out one of the most significant changes to its review system in years, and it could be a major opportunity for law firms that have struggled with review collection. As of November 2025, Google now allows users to leave reviews under a pseudonym instead of requiring their real Google Account name to…
Read More For estate planning attorneys, Google reviews serve as the most critical trust signal for prospective clients navigating one of life’s most sensitive legal matters. When someone searches “estate planning attorney near me” or researches your firm by name, your Google reviews appear prominently, often influencing whether they contact you or move on to a competitor.…
Read More The Americans with Disabilities Act (ADA) was signed into law in 1990, decades before the internet became the central hub of business and communication it is today. This landmark civil rights legislation was designed to eliminate discrimination against individuals with disabilities in public accommodations, employment, transportation, and telecommunications. However, the law’s authors could hardly have…
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Google Local Services Ads (LSAs) are a powerful tool that can help lawyers enhance their online presence, build credibility, and generate quality leads. Unlike traditional Google Ads, which are based on a pay-per-click (PPC) model, LSAs operate on a pay-per-lead (PPL) basis. This means that your firm only pays when a potential client contacts you…
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