Docket to Dollars
The podcast for law firm owners who want to grow smarter. Hosted by LegalScapes founder Brian Craig, each episode delivers actionable digital marketing strategies, AI search insights, and real-world tactics to help attorneys attract more qualified clients — and convert them into signed cases.
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Latest Episodes
Practical legal marketing insights you can implement immediately — from SEO and GEO to PPC, social media, and AI-powered client acquisition.
Why ChatGPT Is Recommending Your Competitors (and How to Fix It)
Generative Engine Optimization (GEO) is the most important new channel in legal marketing. Brian breaks down exactly what AI tools look for when recommending law firms — and the specific steps to get your firm cited.
The $140M Question: What Separates Law Firms That Win From Those That Don't
A deep dive into the marketing habits of the highest-performing consumer-facing law firms — and the common mistakes that hold most firms back from consistent case volume growth.
Local Services Ads for Law Firms: The Complete 2026 Playbook
LSAs have become the most cost-effective paid channel for personal injury and family law firms. Brian walks through setup, optimization, and the exact strategies that drive the lowest cost per signed case.
Google Reviews for Law Firms: Ethics, Strategy, and Volume
Reviews are the single most important trust signal for legal clients — and one of the most misunderstood. Brian covers the ethical framework, the systems that generate consistent reviews, and how to respond to negative ones.
How Much Should a Law Firm Spend on Marketing in 2026?
The answer depends on your practice area, market size, and growth goals — but there are clear benchmarks. Brian walks through the budgeting frameworks used by the most successful law firms in each category.
The Law Firm Website That Converts: What 14 Years of Data Tells Us
Most law firm websites are brochures, not conversion machines. Brian shares the design principles, page structures, and trust elements that consistently turn website visitors into booked consultations.
14 Years in the Trenches of Legal Marketing
Brian Craig founded LegalScapes after spending over a decade building digital marketing programs for some of the most competitive law firms in the country. He has helped attorneys across personal injury, family law, and estate planning generate tens of thousands of qualified cases — and he brings that hard-won knowledge to every episode of Docket to Dollars.
Brian is known for cutting through the noise and giving attorneys the unfiltered truth about what works in legal marketing — and what doesn't. No fluff, no vanity metrics, no agency spin. Just the strategies, frameworks, and real-world examples that move the needle for law firms.
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