A Social Media Strategy That Works For Your Law Firm

You’ve been on social media for months, hoping to get that explosion in new business you’ve been hearing about from your friends and colleagues, but nothing has come of it yet. After signing up for Instagram, Vine, LinkedIn, YouTube and others, you haven’t seen much in terms of results – just a few hundred followers, if that. Not to worry, we’ve got your back.

The most important strategy to use in your social media is, really, to have a strategy to begin with. Decide how long you’ll be able to devote to social media, and commit to it – if it’s 3 times a week, once a week, or even every other week, go ahead and block that time out on your calendar.

Start with the Big Three

Most social media professionals agree that the three platforms that generate the most leads are likely the three you’ve heard of the most: Facebook, LinkedIn and Twitter. Start here, and after you have loyal followings on these three major networks, you can start branching out to the others.

Provide value to your readers

What is your area of expertise? Family law? Bankruptcy? Real estate law? Instead of selling your services in these posts, provide expertise and value to your readers – by providing value, you’ll generate trust and also get them to share with their friends, increasing your reach.

Post at the best times

Studies have shown that lunch and supper are the ideal posting times for your social media outreach. As far as which days? Most marketing professionals agree that Tuesdays and Thursdays are ideal, so schedule your posts based on the behavior of your target market.

Need a hand?

If you need a hand promoting your firm online, reach out to one of our legal online marketing professionals and we’ll be happy to put together a customized online marketing plan for your firm!