Built for Personal Injury
Firms Ready to Grow
We do not take every firm that calls. New client work is personal injury only, and inside PI there is a specific kind of firm we move the number for fastest. This page tells you whether that is you, before you spend thirty minutes on a call finding out.
Get Your Complimentary Growth Audit →The Firm We Are Built For
If most of these describe your firm, we are probably a fit.
Leads Are Not the Problem
You get calls and forms. What you cannot get is a straight answer on what a signed case actually costs you.
You Know Your Average Case Value
Or you want help building the number. Either is fine. Not caring about it is not.
You Want a Partner, Not an Order Taker
Someone proactively driving the campaign, not a rep waiting for you to prompt them every month.
Where We Do Our Best Work
PI economics change enormously by market. We are built for the markets where a mid four figure to low five figure budget can still win.
Mid-Size and Secondary Metros
Where a real budget still buys real position.
- Competition you can actually outspend
- Cost per click set by firms your size
- Room to own the local pack
- Case volume that scales with budget
Suburban Firms Near a Major Metro
We target the markets around your offices, not the metro core.
- County and suburb level targeting
- Avoids metro core bidding wars
- Local pack dominance where you practice
- Lower cost per signed case
Multi-Office PI Firms
Case type and location reported separately, never averaged together.
- Per office performance
- Per case type economics
- Budget shifted to what signs
- One coordinated program
The Case Types We Market
Every case type has its own economics. We do not run one campaign and average it out.
Car and Truck Accidents
The volume engine for most PI firms, and the most competitive auction in legal.
Slip and Fall and Premises
High volume, highly variable quality. Lead scoring matters more here than anywhere.
Medical Malpractice
Low volume, long consideration, high value. Won with authority content, not bid strategy.
Wrongful Death
The most sensitive campaigns we run, and the ones where creative and intake matter most.
Workplace Injury and Workers Comp
Distinct intent patterns and a far cheaper auction than most PI firms expect.
Product Liability and Mass Tort
Demand that has not become a search yet, which is why paid social carries this one.
When We Are Not the Right Fit
We would rather tell you now than six months in.
Under Roughly $500K in Revenue
Your money goes further on intake speed, reviews, referral relationships, and free local visibility. We wrote all of that up in a free guide, and plenty of our clients started exactly there.
You Want the Cheapest Management Fee
We are not that. Firms who buy on price alone are the ones changing agencies again in eighteen months.
You Want Rankings in the Report
We report qualified leads, cost per qualified lead, and cost per signed case. If that is not the scoreboard you want to be graded on, we are the wrong shop.
You Are Not Personal Injury
New client work is PI only. We continue to serve our existing family law and estate planning clients, and we are glad to refer you to someone good.
Why Personal Injury Only
We have marketed law firms and nothing else since 2012. Today every new program we take on is a PI program, and that is a deliberate narrowing. Personal injury has the highest cost per click in legal, the widest gap between a lead and a case, and the least forgiving math. Doing it exclusively means we see the same patterns across dozens of firms and dozens of markets at once, so your campaign benefits from what we learned on somebody else's budget last quarter. A generalist agency running your PI account is learning on yours.