Built for Consumer Law
Firms Ready to Grow
We do not take every firm that calls. We work with independent consumer law firms of 2 to 15 attorneys, and there is a specific kind of firm we move the number for fastest. This page tells you whether that is you, before you spend thirty minutes on a call finding out.
Request a Demo →The Firm We Are Built For
If most of these describe your firm, we are probably a fit.
Leads Are Not the Problem
You get calls and forms. What you cannot get is a straight answer on what a signed case actually costs you.
You Know Your Average Case Value
Or you want help building the number. Either is fine. Not caring about it is not.
You Want a Partner, Not an Order Taker
Someone proactively driving the campaign, not a rep waiting for you to prompt them every month.
Where We Do Our Best Work
Consumer law economics change enormously by market. We are built for the markets where a mid four figure to low five figure budget can still win.
Mid-Size and Secondary Metros
Where a real budget still buys real position.
- Competition you can actually outspend
- Cost per click set by firms your size
- Room to own the local pack
- Case volume that scales with budget
Suburban Firms Near a Major Metro
We target the markets around your offices, not the metro core.
- County and suburb level targeting
- Avoids metro core bidding wars
- Local pack dominance where you practice
- Lower cost per signed case
Multi-Office Firms
Case type and location reported separately, never averaged together.
- Per office performance
- Per case type economics
- Budget shifted to what signs
- One coordinated program
The Practice Areas We Market
Every practice area has its own economics. We do not run one campaign and average it out.
Personal Injury
Car and truck accidents, premises, medical malpractice, and wrongful death. The most competitive auction in legal, and where our proof runs deepest.
Personal injury marketing →Family Law
Divorce, custody, and support. High-intent, emotional searches where trust and speed to response win the consultation.
Family law marketing →Estate Planning
Wills, trusts, and probate. Longer consideration, so authority content, reviews, and follow-up do the heavy lifting.
Estate planning marketing →Bankruptcy
Chapter 7 and Chapter 13. Urgent, price-sensitive searches where local visibility and fast intake decide who gets the call.
Criminal Defense
DUI, drug, and other criminal charges. Clients call within hours of an arrest, so being found first and answering first is everything.
Multi-Practice Firms
Each practice area gets its own budget, tracking, and cost per case, reported separately and never averaged together.
When We Are Not the Right Fit
We would rather tell you now than six months in.
Under Roughly $500K in Revenue
Your money goes further on intake speed, reviews, referral relationships, and free local visibility. We wrote all of that up in a free guide, and plenty of our clients started exactly there.
You Want the Cheapest Management Fee
We are not that. Firms who buy on price alone are the ones changing agencies again in eighteen months.
You Want Rankings in the Report
We report qualified leads, cost per qualified lead, and cost per signed case. If that is not the scoreboard you want to be graded on, we are the wrong shop.
Your Clients Are Businesses
We are built for consumer law: firms whose clients are individuals and families. If your practice serves businesses, we are glad to refer you to someone good.
Why Consumer Law Only
We have marketed law firms and nothing else since 2012, and every program we take on is for a consumer law firm: a practice whose clients are individuals and families searching for help at a stressful moment. Personal injury, family law, estate planning, bankruptcy, and criminal defense each have their own economics, but they share the same challenge: closing the gap between a lead and a signed client. Focusing on consumer law means we see the same patterns across dozens of firms and dozens of markets at once, so your campaign benefits from what we learned on somebody else's budget last quarter.