What if I told you that there’s an asset your law firm uses every day, that you’ve put countless dollars into building over the years – all your email is tied to it, and all of your firm’s online reputation is tied to it. Would it make sense to own it, or would you let someone else own it and hope they’d give it back if you ever decided to end the relationship?
That asset is your firm’s domain name (the @yourfirm.com part of your email address), and many firms let a vendor own it for them. Our recommendation? Don’t let your IT company own it. Don’t let your SEO company own it. Don’t let your web designer own it.
It needs to be in your name, with your contact info, with a username and password you have, paid for with your credit card at a registrar you choose and have a direct relationship with (we love Hover!).
“Rented” Websites And Domains
We’ve seen a couple of firms come to us over the past year with “rented” domain names, and many times they don’t even realize they don’t own it. Or worse, they end a relationship with their IT provider or “web guy” on a bad note and their domain name is held hostage.
What we see occasionally on the “rented” side is a marketing firm may provide you with a turnkey package including an already ranking domain, generally something generic (yourcity-divorce-lawyer.com or something similar). It sounds good – a domain name that’s already ranking well, complete with content they can customize for your firm – voila, skip the hard work!
But, it comes at a cost. Usually, firms that engage in this type of thing will be doing other grey/black-hat items as well, that will penalize your site in the long run.
And, what happens when you stop paying that exorbitant monthly fee? It’s all gone.
How Can We Help?
So, all this to say, make sure you own your domain name – it’s your firm’s identity on the web, and should be protected as much as you protect your personal identity like a social security number or bank account number.
Have questions about this, or are you in a similar situation and need to get help? Tell us about it and we’ll see how we can help!
About The Author
Brian Craig helps successful law firm owners build their websites into powerful lead-generating machines, helping them attract better leads and more revenue without working more hours. With over 20 years of experience, he helps lawyers through speaking, consulting, and highly personalized digital marketing services.
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I trust Brian and the team at Legalscapes entirely.
Their command of the legal industry sets them miles apart from other agencies.
They know our specific pain points and have the insight and capabilities to solve them.
Digital Marketing Director
Riddle & Brantley