Law Firm Marketing
Five Common Legal Marketing Myths
Looking to take your small to mid-size law firm’s online marketing to the next level? With the competitive landscape increasingly crowded with larger firms, lawyers can’t afford to sit on the sidelines and expect to grow. Legal marketing agencies are a dime a dozen, but it takes the right mix of people and process to…
Read MoreWhy Your Law Firm Needs Marketing Automation
For law firms, providing prospective clients with the level of attention and follow-up needed to convert them into clients is often a difficult task. For years, marketing automation software has been an invaluable tool in marketers’ toolsets but is still making inroads in most law firms. This article will dig into why your firm needs…
Read MoreInfusing “Know, Like, Trust” Into Your Law Firm’s Content Strategy
The majority of people prefer working with brands that they not only know but also like and trust. This principle is especially true among people looking for legal services in cases with potentially life-changing outcomes. There’s a proven principle in the marketing world called “Know, Like, Trust” – at its core, it means that potential…
Read MoreWhat Is SEO And How Can It Benefit My Law Firm?
As a lawyer, you are hired to represent clients in legal matters. Building likability and trust is important – if clients don’t like or trust you, then you may lose them. Now, think about your website – what do you need? You need people to go to your site, right? Without clients, you have no…
Read MoreA Social Media Strategy That Works For Your Law Firm
You’ve been on social media for months, hoping to get that explosion in new business you’ve been hearing about from your friends and colleagues, but nothing has come of it yet. After signing up for Instagram, Vine, LinkedIn, YouTube and others, you haven’t seen much in terms of results – just a few hundred followers,…
Read MoreFive Ways to Save Your Law Firm Some Money
Regardless of how good or bad the economy is doing in a given year, everyone is focusing on ways to save some money – it’s just smart business sense! There are a number of ways to help make your law firm more profitable, such as focusing on collecting accounts receivable, ensuring you have a system…
Read MoreHave You Thought About Outsourcing Your Law Firm Marketing?
Outsourcing non-vital functions is the new trend in today’s business, especially in law firms, as budgets get tighter and you have to focus even more on your core business. The idea behind outsourcing is hiring a professional team to handle certain areas of your business for less than you could do it yourself. There are…
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