If you’re running a personal injury practice, you’ve probably asked yourself this question more than once: what should I actually be paying for each lead? It’s a straightforward question that deserves a straightforward answer, but the reality is more nuanced than you might expect. Understanding your cost per lead (CPL) isn’t just about tracking expenses.…
If you’re a law firm owner researching Search Engine Optimization (SEO), GEO or AEO (AI Search/Optimization), you’ve likely encountered conflicting information about timelines. Some agencies promise page-one rankings in 30 days. Others suggest it takes years to see results. The truth? SEO for law firms operates on a timeline that depends on several factors, and…
Estate planning might not be the first practice area that comes to mind when considering digital advertising, but that’s exactly why Pay-Per-Click (PPC) advertising presents such a compelling opportunity. While many estate planning attorneys rely solely on referrals and organic search, strategic PPC campaigns can fill your pipeline with qualified clients actively seeking your services.…
If you’re a personal injury law firm owner staring at your 2026 budget spreadsheet, you’re probably asking yourself the same question that challenges many managing partners: how much should I actually be spending on marketing?” It’s not a simple answer. Spend too little, and you’ll watch competitors dominate your market while your case pipeline dries…
Let’s talk about something that makes every attorney’s stomach drop: the dreaded one-star Google review. If you’ve been practicing for any length of time, you’ve probably experienced that moment – your phone buzzes with a notification, and there it is – a scathing review from a disgruntled client or, worse, someone who never even retained…
Looking to take your small to mid-size law firm’s online marketing to the next level? With the competitive landscape increasingly crowded with larger firms, lawyers can’t afford to sit on the sidelines and expect to grow. Legal marketing agencies are a dime a dozen, but it takes the right mix of people and process to…
Effective communication is a cornerstone of success in the legal industry. For law firms, maintaining open and responsive channels of communication with clients is critical for fostering trust, managing expectations, and ensuring client satisfaction. Especially for B2C law firms, text (SMS) messaging has emerged as a powerful communication tool that can help law firms streamline…
For law firms, providing prospective clients with the level of attention and follow-up needed to convert them into clients is often a difficult task. For years, marketing automation software has been an invaluable tool in marketers’ toolsets but is still making inroads in most law firms. This article will dig into why your firm needs…
The majority of people prefer working with brands that they not only know but also like and trust. This principle is especially true among people looking for legal services in cases with potentially life-changing outcomes. There’s a proven principle in the marketing world called “Know, Like, Trust” – at its core, it means that potential…
Client reviews are among the most critical elements of any law firm’s marketing strategy. Several studies have shown that responding to online reviews can positively influence your firm’s rankings in local SEO. Additionally, studies have shown that clients trust an online review in a similar way to how they trust a referral from a person…